B-Roll W/E 6/24/11

When my daughter was 3, she said to me, “This is the story of the little girl named Apricot who named herself. There is NOT a witch in this story.”

Which I now update with the comforting words, “There is NOT a Rebecca Black in this story.”

Phones Are the New TVs
Revenue from mobile video going through the roof, at least according to this. Woot.

Vancouver Hockey Fans Are the New British Football Fans
And you can watch them in all their 360 glory here. Web dev shop NorthStudio360 anticipated capturing “a fun event.” Stupid irony. Vancouver strikes back here (not video, but an agile response).

Nerdy Guys Who Make Awesome Local Commercials Are the New Rock Stars
Making crazy over-the-top local ads that go viral managed to get Rhett and Link their own IFC show. Watch the first episode online; these guys know how to tap into the benefit and brand personality in an inspiring way, and on the super duper cheap. Also, Rhett? Is totally hot.

Your Laptop Is the New Red Carpet
Check out the preview for the world premiere of this short from Spike Jonez and Arcade Fire to be shown on MUBI for 48 hours starting July 27th. MUBI rocks, so join. And if you have upwards of ten thousand dollars or so lying around, you can even get a celebrity stylist to do your hair just for the occasion.

Angry Voice Mails Are the New PSAs
NC-17 for language, but quite, quite funny in this week’s Viral Video.

Vaginal Is the New Awesome
According to this very funny unbranded rebranding from Summer’s Eve.

Cameron Diaz Is the New Amy Pohler, With Rather Obvious Differences
Opening this week in Bad Teacher, of which Manohla Dargis at the NYT says: “With Bridesmaids still doing gangbusters at the box office, Hollywood apparently thinks it’s time for the ladies to get their hands and other parts dirty. Well, if that’s what it takes to get women out of the house, off the pedestal and into the same serious comedy club where the boys frolic and play, I say let her rip.” It’s definitely sexier than the other big opening, Cars 2, where the star power is supplied by – I’m not making this up – Larry the Cable Guy. Both will probably shove Mr. Popper’s Penguins (3rd place from last week), Super 8 (2), and Green Lantern (1) to lower numbers next week.