B-roll, W/E 5/27

Who Can See a Trend Rise?
Pre-roll is getting overtaken by mid-roll. What is that, you may ask? Steve Smith will tell you.

Sprinkle It with True
Ok, that’s a lame header, but I’m going somewhere. Anyway, this long article on how the Miami Herald builds its audience for online video is pretty cool, particularly on their insights into consumer expectations.

Cover It with Gaga, Let a Miracle Ensue
If you didn’t see the Google Lady Gaga mash-up that was generated pretty much on the fly….check it out. The accompanying article succinctly sums up how and why it’s pretty swell. (But I will admit that when I first saw her a couple of years back, I totally wikipedia’d her because I SWORE she was a guy.)

The Candy Man Can!
Did you miss the ukelele video bandwagon? It is crazy cool.

But in case that’s oh so 2009, you can now jump in on the a capella bandwagon. Not that a capella is anything new, just that a whole bunch of folks are discovering some pretty awesome stuff via YouTube.

Viral Video of the Week
It’s been around for a while, but it’s the first time I’ve seen it, and the Trombone Dancing Guy? Rocks. It. Out. If this guy were on Glee, I would totally watch.

Movies This Week
The Hangover Part II has Roman numerals. It’s The Hangover with a touch of class! Uh-huh. Yeah. Right. You can instead opt for Kung Fu Panda 2, though it can’t be as good as either the original or my friend’s kid’s impression of it, which is awesome, and for which, alas, I have no video.

Top B.O.: Of course, Pirates, but Bridesmaids is hanging tough in the 2nd spot. Thor the bottom feeder. Enjoy your final week at the top, Kristin Wiig and Thor! You’ll soon find it’s just as lonely at the middle…

Here’s to mixing things with love and making the world taste good, my friends.

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