B-Roll, W/E 5/20

Why Do I Love the Internet?
Because when my Harper’s newsletter reports this:

“In Dusseldorf, Azeri musicians Ell and Nikki won the annual Eurovision Song Contest, handily beating … a gnome-hatted, unicycling Moldovan ska band called Zdob si Zdub.”

I can go to YouTube and get this:

Now, it’s not really ska, but still…Moldova! (And to apply this logic to work, it ROCKS to be able to find video to support a product. It’s so much more fun than reading. There. I’ve said it.)

Why Do I Not Love “Viral” Video?
Larry Dobrow explains it all here, in a cool article on how to make your fake ad video that’s supposed to be real really look real. (Because one little thing can make it look fake, and then I’m like all, fake viral video, pleez.)

Why Did My Jaw Just Drop?
Because of this. I don’t know WHERE I’d put this Super Hi Vision 85-inch display TV, but if it looks this good in a crappy publicity photo…..damn. (And yes, this isn’t online video news per se, but if you’re not watching your online videos on your TV monitor yet, you will, grasshopper. You Will.)

Why Do I Not Mind Living in the Midwest as Long as I Can Say, “It’s Near Detroit?”
Because every other midwest big city makes you think of corn, but Detroit says “badass.” Chrysler is tapping into the city’s ethos nicely and just released a couple of follow-ups to the superb Super Bowl ad. I just noticed that Super B/superb thing, which is awesome. Anyway, check out one of the latest “Imported from Detroit” spots, which I think represent stellar rebranding of a brand that was kinda over. (By “kinda”, I mean, “Chrysler? Do they, like….make those things any more?”)

And here’s the spectacular original 2 minute spot.
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Meanwhile, Mitsubishi’s shot some awesome and scary video and has a well-intentioned and reasonably interesting interactive deployment.

Viral Video of the Week
If the talking dog didn’t make you cry….this might. Unless you have a heart of stone. Alas, many of you do.

Opening this week:
Pirates of the Caribbean opens. It appears to completely suck. Absolutely no one cares. It will makes Millions and Millions of dollars. Johnny Depp will not watch, because he never watches his movies. Those two braids in his beard TOTALLY squick me out. Ew. They’re like rattails for your chin. Shudder. Penelope Cruz will play a cartoon character, and you all really should watch some Amaldovar movies because she’s actually a hell of an actress.

Meanwhile, Thor stays on top but with a drastically reduced gross, indicating that, well, it’s kind of crap, though, according to the linked review, not as crap as Pirates 4. Bridesmaids, meanwhile, did rather nicely no doubt thanks to good reviews that say it’s actually not crap, jumping into the 2nd spot and pushing Fast Five to #3. But nothing will matter because next week, Pirates 4? Will be in all 3 places.

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