B Roll, W/E 5/13

Talk about Time to Market
Remember that 2009 Superbowl Gatorade ad, and how they managed to work in a story of a kid who had….I admit, I had to YouTube it because I couldn’t remember the story, but he was this autistic kid and had the awesomest jump shot ever? And Gatorade stuck it in their ad, which I can’t find but I remember it because I wrote about it. But, point is, this is a brand with a legal department smart and agile enough to jump on a topicality and deploy it at warp speed. Here’s a very NC17 Language unbranded video that I include because it could ONLY happen online. I mean, damn, I am watching this well-produced thing on May 12 and it references May 9. I don’t think it’s LMAO funny, but it is a stunning example of what the internet can do with video that no other medium can, and for exponentially less money, and hella fast.

Women with Braids
I thought this bizarre Facebook campaign for Hot Pockets – not exactly a cutting edge brand – was LMAO. It’s the kind of video you’d have a hard time getting away with in a spot, but is the flavor of random that works nicely online. Not for everyone, but also clean if slightly kinky. See what you think.

All Kinds of Nerds Love Video
I loved Cave of Forgotten Dreams, an arguably groundbreaking use of 3D, making history, travel, and science nerds alike all swoony. I also am frequently searching YouTube for science videos to try and explain biology when I help my kid do his homework. So this use of science video strikes me as fairly awesome, particularly since my agency has health clients.

Viral Vid of the week
So many different lists purporting to track viral vids of the week. I include this one because it has a kind of cool FB campaign with it. Like the bin Laden vid above, I don’t find it funny so much as interesting.

Snobby Cultural Moment of the Week
Working at Criterion, where you watch movies easily (no exaggeration) 40 times in a row, you become a credits geek. So imagine the thrill when www.openculture.com (AWESOME site) pointed out this spectacular destination dedicated solely to opening/end titles. Including the sequence for Lemony Snickett’s A Series of Unfortunate Events here, because, really, did anybody see that thing? And yet it has this utterly gorgeous bit of work. Enjoy.

Movies
Bridesmaids: “an unexpectedly funny new comedy about women in love, if not of the Sapphic variety, goes where no typical chick flick does: the gutter.” Manolha Dargis, NY Times
Priest: Not many reviews in, but it looks….kinda crappy.
Everything Must Go: Will Ferrell does a Stranger than Fiction type of thing to try to make up for Blades of Glory, I guess. Reviews are looking good, but seriously, unless he puts on a tutu, I’m thinkin’ the Oscar will elude him yet again.

Top B.O.: Thor (like, duh), Fast Five, with Jumping the Broom in a dead heat with Something Borrowed, which is pretty interesting when you look at the target audiences; SB should be killing JtB (and also has a lot more work to do before turning a profit). Also interesting is that Fast Five IS killing Thor overseas.

Advertisement